01 — Brand Design2025
Henzitska Bureau — PR agency
Description
Ukrainian PR bureau working at the intersection of fashion, beauty, art and design, where communication is treated as a form of cultural expression. The bureau combines strategic thinking, cultural awareness and refined creative direction to shape how brands are perceived, communicated and remembered.
Its approach goes beyond visibility — focusing on meaning, relevance and long-term brand value through PR, positioning, launches, collaborations, content and experiences.
Challenge
Transform the old 2A Agency into HENZITSKA BUREAU and build a more distinctive identity that could reflect the bureau’s intelligence, refined taste and cultural awareness. The challenge was to move beyond a conventional PR image and create a brand that feels credible in the premium fashion and creative landscape while preserving its personal, partnership-driven approach.
Solution
Built a visual strategy around the idea “We create meaning”. Shaped brand core, positioning and visual strategy into one coherent system. I directed the design team through the identity development and led lectures on visual brand strategy to align the team around the brand’s logic, application and long-term consistency. The result is a distinct identity that combines strategic clarity and cultural sensitivity for the premium fashion and creative market.
#rebranding #fashion #strategy
Credits
- Brand Strategist & Art DirectorRina RA
- Design & Asset ExecutionKateryna Henzitska
From idea to identity — let’s create your brand universe.
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